12 Best Shampoos for Beautiful Gray, Silver or White Hair

This shampoo from Oribe is a all-time favorite of Du's, as it "brightens grays and leaves hair super soft, shiny and lush," she says. It contains keratin and antioxidants to strengthen and protect strands from damage.  Plus, "it smells absolutely stunning," Du ravses.

This classic purple shampoo formula from Clairol was created specifically to boost silver strands. "Not only is this shampoo super affordable and easy to find, it instantly brightens and tones, as in right before your eyes," Du says. She loves that it leaves hair shiny without any residue. "I even love using this on blondes when they need a quick icy tone." Du recommends using this in rotation with a moisturizing shampoo or "when you feel like you need to enhance your color" to prevent drying out hair.  

Though it's labeled for blondes, the purple pigments and silk proteins in dpHUE's shampoo help neutralize brassy and yellow tones in white or gray hair, while softening and strengthening strands. "I have white blond hair and this product works great," one Dermstore reviewer shared. It "lathers well and leaves my hair healthy, bright and vibrant white."

In addition to its fruity scent, Du loves that Unite's violet-tinted shampoo "boosts blondes and grays quickly and neutralizes unwanted yellow tones." Use this once a week instead of your regular shampoo to cleanse, purify and tone hair. 

Looking for a formula that helps cover your grays? This Celeb Luxury shampoo comes in a variety of color options to match your desired hue. Du loves the gray shade, which allows you to "blend in those sparkly gray strands a bit without having to go full hair dye." While it doesn't provide full coverage, it can turn your grays into more of a highlighted look, she says.

Bring out those grays—and make them shine!—with Redken's shampoo made to enhance gray hair.  The anti-yellow formula uses customized pigments and amino acids to instantly tone and strengthen hair, making it smoother and more radiant. Ulta reviewers love the immediate benefits it delivers:"It brought out the silver in my hair again and eliminated a lot of the yellowness in just one wash!" one exclaimed. 

Luseta's shampoo is made without sulfates, so it's gentle on gray hair as it removes yellow and brassy tones. The blend of coconut oil, keratin and quinoa seed extract nourishes and plumps strands, plus helps to minimize split ends."I would highly recommend this if you are a platinum blonde or if you have gray and silver hair," an Amazon reviewer said. 

Since gray and blonde hair tends to be more fragile, you want to wash with something that can strengthen hair, too. "This shampoo from Natura contains a unique technology called Pro-Teia biotechnology which helps restore the hair from the inside out, specifically focusing on the damaged areas on each strand," Du explains. The purple-tinted formula "is only meant to be used when you notice brassiness and yellowness coming through, so think of it as a great occasional treatment to alternate with your normal shampoo."

A top-seller on Amazon, Jhirmack's shampoo is formulated for all shades of gray, silver and white to get rid of brassiness, boost shine and deeply nourish hair. Plus, it won't leave your hair or scalp greasy. "This is the only shampoo I have found that makes my silver or gray hair manageable," a reviewer noted. Another adds: "It definitely brought out the natural color and took away the slight yellow color that appeared in my hair."

Regis's silver shampoo is the ultimate multi-tasker: it cleanses, softens and protects hair from UV damage, while brightening silver and gray shades and removing yellow tones. Top-rated at Walmart, users raved that it "leaves hair feeling soft yet manageable" and "has helped to neutralize my gray hair color and take out the brassiness."

Talk about flower power: Klorane's shampoo contains centaurea extract, a botanical extract that brightens silver, gray and white shades, while preventing yellowing. It's also hypoallergenic and super gentle, making it great for sensitive scalps. "It makes my silver hair sparkle," a Dermstore reviewer said. Another commented: "I was looking for a shampoo that kept the yellow-ish tone away, and this one has definitely delivered."

With almost 2,000 reviews, Moroccanoil's shampoo is top-rated at Sephora for its ability to fight brassiness in gray, light brown and blonde hair colors. Reviewers called it a "game changer," "the best purple shampoo" and "amazing for silver hair." We're sold!