Edenred Portugal is keen to provide a good, engaging and smooth customer experience that drives loyalty and satisfaction. That was the main driver to begin conversations with Collab and deploy a new software solution for the Contact Center. For Edenred factors such as high-quality voice calls and service continuity were a key point to address. Another crucial element was to provide a seamless integration with Edenred’s CRM (SalesForce Lightning). Unsuccessful integrations may result in scattered customer data, forcing agents to swap constantly between applications, fill repetitive fields of information and manage leads in a lengthy and mostly manual procedure.

Edenred needed to improve their inbound and outbound service. They were looking for a stable, scalable cloud solution that streamlined all channels of communication and provided a seamless integration with Salesforce. High quality parameters for voice calls was a priority. Edenred required a quick implementation with a smooth and attentive transition.

Streamlined, unified and intuitive
The upgrade in the user experience was notorious for Edenred. The agents are automatically able to see each customer’s issue and conversation history, regardless of the channel the customer chose to contact the company on. Agents can manage customer phone calls and email interactions directly within the Salesforce environment. All data about customer information and interaction history is stored and displayed. The client support team has no longer to switch between platforms or ask time consuming questions, because they have every information about the customer at hand.

More results, happier people
Having greater context about the customers makes support easier. That improved the rate and speed of issue resolution and fostered more personalized and attentive interactions, making customers way happier. Edenred had a very significant improvement on customer service abandon rate, which is now below 5% thanks to the quality of the queue management algorithm.
The outbound team has increased its productivity regarding the number of calls they perform daily. Before they had to use an external call bar. With Collab, they have a build-in softphone inside Salesforce that makes call management easier and smoother. On top of that, OneContact CC has click to dial technology, so there’s no need to dial a number because it takes only a click to perform a call.
Not only are customers receiving better and more personal support, but Edenred’s employees are also happier. An internal survey to OneContact CC users at Edenred attributed the highest grade point to the new contact center solution (5 out of 5!)

Cloud Ready
Edenred OneContact CC is deployed in Nubitalk, the Collab’s cloud powered by Microsoft® Azure. Azure has the most comprehensive set of certifications of any cloud service provider and is present on 55 regions, more than any other cloud provider. For Edenred the gains are considerable: according to João, they have lowered internal costs. Since the IT team has no maintenance and upkeep to do, they can focus on other aspects of the business.

As for the future, Edenred assumes that Collab is influencing their roadmap. Next plans include continuous adaptation to the ever-evolving audience needs and guaranteeing a personalized and self-service customer support while empowering lead generation strategies.